Digital Media Design, AAS

Program Mission

The Digital Media Design program is designed for artists and designers interested in acquiring technical skills as well as exploring the fields of digital media. Employers are looking for qualified candidates who not only understand technical aspects, but also know how to prepare projects and develop content. This program provides a concentrated overview of print design, digital video production, and web design while incorporating artistic and design issues, and introducing industry standard software.

Digital media designers use graphics, animation, video, and text to inform and entertain audiences. Exciting opportunities for creativity and technical competence incorporating communication, computers, and art are offered in this rapidly growing field. Students are trained in graphic arts, digital media, interactive media, web design, photo editing, 3D modeling, animation, video editing, and special effects. According to the U.S. Bureau of Labor Statistics, employment growth in digital/interactive media, film production and graphic design is expected to increase through the century. Employment opportunities include careers in graphic design, web design, advertising, public relations, marketing, and publishing.

Program Goals

• To create engaging and readable layout designs which attract the eye using fundamental design and composition techniques.
• To prepare presentations which demonstrate critical thinking, clear organization, and professional style, grammar, and spelling.
• To manage all aspects of the digital media creation workflow and effectively prepare projects for professional use.

Program Learning Outcomes

Students completing the Associate of Applied Science in Digital Media Design will:

• Demonstrate knowledge of visual theory, design principles and design elements.
• Demonstrate proficiency in industry standard software.
• Demonstrate collaborative skills by successfully completing team-oriented projects.