GBUS 2020 Principles of Marketing

(3-0-0) 3 Credits UT

An introductory study of the marketing process in organizations at the national and international levels. Emphasis is placed on environmental, behavioral, and managerial aspects involved in identifying and satisfying target markets in terms of sound product, pricing, distribution, and promotion strategies. Equivalent to CMKT 2003, Foundations of Marketing, Louisiana Board of Regents Common Course Matrix.
Pre-requisite(s): C or Better in LFEN 83 or LFEN 93 or 18 or better on ACT, Compass English 68+, SAT English 430+ Concurrency: None Co-requisite(s): None.