Digital Media Design, AAS

Program Description

The Digital Media Design program is designed for artists and designers interested in acquiring technical skills as well as exploring the fields of digital media. Employers are looking for qualified candidates who not only understand technical aspects, but also know how to prepare projects and develop content. This program provides a concentrated overview of print design, digital video production, and web design while incorporating artistic and design issues, and introducing industry standard software.

Digital media designers use graphics, animation, video, and text to inform and entertain audiences. Exciting opportunities for creativity and technical competence incorporating communication, computers, and art are offered in this rapidly growing field. Students are trained in graphic arts, digital media, interactive media, web design, photo editing, 3D modeling, animation, video editing, and special effects. According to the U.S. Bureau of Labor Statistics, employment growth in digital/interactive media, film production, and graphic design is expected to increase through the century. Employment opportunities include careers in graphic design, web design, advertising, public relations, marketing, and publishing.

Program Goals

• Develop an artistic foundation that incorporates traditional art and digital media studies. To skillfully use a variety of industry standard software, hardware, and production methods. Develop critical thinking skills in written analysis of text and visual media objects. Draw on a rigorous combination of theory, analysis and hands-on digital art in making original work in digital media.
• Collaborate with teams to bring ideas from concept to production.

Program Learning Outcomes

Students completing the Associate of Applied Science in Digital Media Design will:

• Demonstrate knowledge of visual theory, design principles and design elements.
• Demonstrate proficiency in industry standard software.
• Demonstrate collaborative skills by successfully completing team-oriented projects.